Our Story
Years of passion, heritage and an uncompromising commitment to quality
Built on Craft
Alizay Fabrics began in Daska as a small atelier dedicated to preserving traditional hand embroidery. What started as a passion project has grown into a name that customers across Punjab trust for both everyday fabric and occasion wear.
We work directly with local weavers and embroiderers rather than through middlemen. That keeps our pricing fair, and it means we can stand behind the finishing on every single piece we send out.
Today our workshop is home to a team of skilled artisans, each a master of their part of the craft. Together we create pieces that are not just clothing, but wearable work that carries a story.
Explore the CollectionOur Journey
From humble beginnings to a name trusted across Pakistan
2002
The Beginning
Alizay Fabrics opened as a small atelier in Daska with a single mission: preserve traditional embroidery while creating pieces women actually want to wear.
2015
Growing the Workshop
We brought master artisans on board and expanded into bridal and formal wear, taking on made to measure commissions.
2020
Recognised Craft
Our hand worked collections earned a loyal following across Punjab, built almost entirely on referrals from happy customers.
2024
Online Nationwide
We launched online ordering with cash on delivery across Pakistan, plus an affiliate programme so our customers can earn alongside us.
Our Values
The principles that guide everything we do
Craftsmanship
Every piece is finished with attention to detail by artisans who have spent years mastering their trade.
Quality
We use only tested fabrics and colour-fast dyes to ensure lasting beauty and comfort.
Heritage
Preserving traditional techniques while embracing modern design sensibilities.
Service
Personal attention and care for every customer, from first question through to delivery.
Experience Our Craft
Join thousands of customers who have made their occasions memorable with Alizay Fabrics. Let us be part of your next one.